What
I Do.
A practical catalogue of the work. Search, websites, and strategy for ecommerce brands, and service based businesses who want to think clearly about their digital growth.
SEO & AEO
“Search” doesn’t just mean Google any more. Organic visibility now means showing up in classic SERPs, AI Overviews, ChatGPT, Perplexity, and whichever answer engine your customer asks next. The fundamentals haven’t changed. Clean technical foundation, helpful content, a lens on the changing search behaviour for LLMs.
E-Commerce
SEO
Want your online store optimised for organic search? Category and product page architecture, faceted navigation, schema, and the unsexy structural work that makes Google understand your catalogue.
Technical
SEO
From crawl efficiencies to redirect loops, a healthy technical foundation is non-negotiable. Site speed, JS rendering, indexability, all the unglamorous half of search.
International
SEO
Targeting new markets? Hreflang, ccTLD vs subfolder strategy, localisation, and country-level search behaviour. Mostly delivered as part of larger enterprise programmes.
Enterprise
SEO
Large catalogue, complex stakeholder maps, multiple dev teams. Enterprise search needs a strategic approach to scalability. Retainer-only, minimum six-month engagement.
AEO & GEO
(AI Search)
Optimising for the new search surface. Google AI Overviews, ChatGPT, Claude, Perplexity, Copilot. Structured content, citation-worthy writing, entity associations, and the brand-mention strategy that makes the AI answer mention you when your prospect asks.
SEO
Workshops
Does your marketing team need to learn best-practice search? Half-day or full-day workshops covering technical foundations, on-page strategy, and how to brief agencies properly.
Website
Development
Want to stand out online? Whether you need a technical migration to a new platform, a custom Shopify theme, or a complete WordPress build, the work starts the same way. Brief to completion.
Shopify
Need a new store, retheme, or deep customisation? I build, customise, and optimise Shopify sites with an eye on search performance. Your store needs to convert AND rank.
Speed
Optimisation
Slow site killing conversion and rankings? Core Web Vitals audit, image and script diet, lazy-loading, critical CSS. Measurable improvements with a documented before/after.
WordPress
Best for service businesses and content-heavy sites. Custom themes, sensible plugins, and a CMS your team can actually use without breaking the layout.
Platform
Migrations
Switching platforms? Before you do, let me run the migration strategy. 301 mapping, structured-data continuity, content audit. Done right, you don’t lose traffic. Done wrong, you do.
Shopify App Development
Need a custom app or software built? Let’s scope it out.
Care
& Hosting
Monthly retainer covering updates, backups, monitoring, security, and small improvements. For clients I’ve built for, quiet, reliable, no surprise invoices.
Digital
Strategy
Need a plan to define your online goals? Strategy work means getting the right technology, processes, and documentation in place — so the rest of the work has somewhere to land. Four offerings across the strategy discipline.
Market
Research
Have a business idea but need to test market viability? Competitive landscape, target demographic mapping, product-market fit signals — take the guess work out of the launch.
Data
& Insights
GA4, Search Console, Hotjar, CRM — the analytics are usually already there, just unread. I’ll get the dashboards talking and surface the decisions hiding in your existing data.
Content
Strategy
Identify brand focus, user journeys, and content distribution channels. The deliverable is a roadmap — what to write, when, where it lives, and what it’s supposed to do.
Meta & Paid
Social Ads
Facebook, Instagram, and TikTok ads run with strategy attached — audience research, creative testing frameworks, and the measurement scaffolding that tells you which ad actually drove the revenue.
Fractional
Marketing
Part-time marketing direction for teams that aren’t ready for a full hire. Owning the calendar, the analytics, and the agency relationships. Five to fifteen hours a week.
Brand & Voice
Workshop
A two-day workshop to land brand positioning, audience, and voice — the foundation before any website or campaign work. Output: a written brand brief your whole team can reference.
Three ways of engaging.
Project
Fixed scope, fixed price, fixed timeline. Best for websites, audits, and one-off strategy work. Typically 4—12 weeks, 50% deposit.
Retainer
Ongoing partnerships for SEO, fractional marketing, or care & hosting. Monthly retainer, three-month minimum, agreed scope each quarter.
Workshop
Half-day, full-day, or two-day formats. SEO foundations or AEO training. In-house, remote, or hybrid. Per-day pricing.
Audit
Full technical SEO audit with documented findings, prioritised recommendations.
Ready to
get found
online?
With my digital services I never cut corners. I believe putting in the effort leads to extraordinary results.