Destiny
Flaherty
Global SEO Consultant / Website Development
Trusted by the best in Ecommerce.
Princess Polly
SACHEU
VISSLA
Warrior Foosball
SEO FOR HIGH PERFORMING BRANDS
A global marketer and developer building considered digital systems for global brands. The work sits at the intersection of strategy, search, and craft. Sites that read well, rank well, and behave the way a brand sounds.
Eight years in, mostly with founders and lean teams who want to think clearly about their digital footprint without the agency overhead. Independent & slow on purpose.
About
Four ways of working together
Web Development
Considered, content-first websites built on Shopify, WordPress, or custom stacks. Engineered for speed, accessibility, and editorial pacing.
SEO / AEO
/ GEO
Technical audits, on-page strategy, content roadmaps, and the long compounding kind of organic growth across Google, AI Overviews, ChatGPT, and Perplexity. No churn-and-burn, no link farms.
Paid Ads
& Analytics
Meta, Google, and TikTok ads run with strategy attached — plus the reporting work that tells you which ad actually drove the revenue.
Ecommerce
Management
Setting up flows & systems to ensure products are tagged, systems deploy, and UX is perfected for CRO.
Years building online globally
Websites shipped from design to production
Average organic traffic lift across SEO clients in year one.
Slots per quarter. Slow on purpose.
How the work moves.
Brief
& Audit
A long first call. We map where the brand actually is — site, search, content, signal — and where it needs to be by year-end.
Strategy
& Scope
A written brief with a clear scope, timeline, and what the work isn’t. Fixed price where possible, retainer where it makes sense.
Design
& Build
Iterative — design proofs land weekly, code follows. You see everything in browser, on a real domain, from week two.
Launch
& Compound
Ship, monitor, refine. The first 90 days are where SEO and analytics work compounds — that’s where most of the value sits.
“Destiny Flaherty is hands down one of the best eCom SEOs in the game.”
Things people ask before getting in touch.
Yes. About half my client roster sits in the US. The timezone is workable if you don’t mind end-of-day handoffs and a couple of synchronous calls a week.
Website builds start at AU$4k, AU$18k for something more considered. SEO retainers from AU$3k/mo with a three-month minimum. Detailed estimate after the first call.
Six to ten weeks from kickoff for most sites. Faster if the brand work is already settled, slower if we’re rebuilding strategy at the same time.
Yes, currently working with two retainer clients on fractional marketing direction. Happy to discuss something between five and fifteen hours a week.
Shopify for e-commerce, WordPress when editorial workflows demand it, custom when the project really warrants it. The boring answer is “whichever serves the brief.”
If the brief is for strategy & build, yes, first-draft copy is usually included. For dedicated copy, I’ll partner with one of two writers I trust.
Often yes. A technical audit is the right starting point. You’ll get a documented list of fixes and a recommendation on whether it’s worth rebuilding or refining.