Hi, I'm Destiny
Global SEO Consultant / Website Development
Hi, I’m Destiny. A Californian-born, Gold Coast–based digital marketer and developer with a project-management foundation, an SEO speciality, and a habit of building things end to end.
California to Australia
Born and raised in California, I moved to Australia to pursue an education and a professional career. At twenty-two I’d finished a Master of Project Management and from there, made a point of getting genuinely good at every industry I stepped into.
A working portfolio
I’ve managed residential construction projects. I’ve helped launch an online clothing company. I’ve worked cross-divisionally as the senior SEO & website manager for a swimwear brand. These days, I run some of Australia’s largest e-commerce SEO campaigns.
Get the brief right, find the system the work actually needs, and build it properly.
Working across cultures
Having worked with clients from all over the world, I’d attribute most of what’s worked to three things: acute insight, common sense, and effective communication.
Translating the complex
With a background in project management and a real passion for marketing and the digital world, my expertise sits in a specific gap. Taking complex theories and translating them into executable ideas a small team can actually run with.
From start-up entrepreneur to technical SEO and marketing wiz, I’ve curated a deliberate skill set: digital marketing, business development, logistics & procurement, stakeholder communication, and a keen interest in automation.
The curated skill set.
Digital Marketing
Strategy, channels, and the funnel from awareness through retention.
Technical SEO
Crawl, index, render. The unsexy half of search — usually the half that’s broken.
E-Comm SEO
Catalogue architecture, faceted nav, schema, and category-page craft.
Enterprise SEO
Running search at scale for some of Australia’s largest e-commerce sites.
Project Management
A Master’s worth of foundation. The reason projects actually ship.
Business Development
Pipeline, partnerships, and turning conversations into engagements.
Stakeholder Comms
The unglamorous skill that makes every other one possible.
Logistics & Procurement
A surprisingly useful background when running e-commerce campaigns.
Website Development
Shopify, WordPress, custom. The build half of the practice.
Content Strategy
What to write, when, where it lives, and what it’s meant to do.
Data & Analytics
GA4, Search Console, dashboards that actually get read.
Automation
A keen interest. Less spreadsheet labour, more thinking time.
A working timeline.
Head of SEO
Overseeing the global SEO & AEO campaign for womens fashion retailer across US, AU, UK, & emerging markets
Consulting
Running SEO programmes, websites, and digital strategy for a small roster of e-commerce and service businesses across AU, US, and UK.
Digital Agency
Working with some of Australians largest ecommerce brands for their Global SEO strategy
Senior SEO &
Website Manager
Cross-divisional role owning the website roadmap, organic search programme, and CMS migrations. Worked across marketing, merchandising, and dev.
SEO Manager
Oversaw local and national service-based businesses in Australia for organic growth
Residential Project
Manager
First professional role out of the Master’s. Stakeholder communication on hard problems, programme management, and learning how things actually get built.
Master of Project
Management
Finished at twenty-two. The foundation that quietly underpins everything since — frameworks, scope discipline, and how to keep a programme moving when the brief shifts.
Enough
about me
though.
Let’s talk about what you’re building. The best briefs land as a paragraph in an inbox at 11pm. Go ahead.